CSS Profile FAQs

HomeFinanceFinancial aidCSS Profile Tips And TricksThis page may contain affiliate links.Oct 28, 2019Frequently asked questions about the CSS Profile Since my wife and I file jointly, can we enter together as Parent 1? No Should I do the schools in order of preference or some other order? Order makes no difference. Is there a max number of schools I can list like on FAFSA? No Can we add schools at a later date and time? Yes Whats the cost to send the CSS Profile? $25 for first and $16 for additional oneshttps://bigfuture.collegeboard.org/pay-for-college/financial-aid-101/how-to-complete-the-css-financial-aid-profile How are health savings accounts treated? Counted as untaxed income. If your answer is zero should I enter zero or can I skip (with no star)? You can skip it and leave it blank. When filling out the form, can we pause, save it, and return at a later date? Yes Where does any 1099 income get listed? could this just go under income? Each box indicates which line on the IRS to get the information from. Just follow the directions. What if you purchased house for 500K and put 200K in renovations in? Should you report your cost basis or just purchase price? Purchase price. I know we have to send in our tax forms. Do we also have to send in a mortgage statement? How do they check up on our house values? You do NOT send in tax returns or tax transcripts unless the school tells you to. Use the current market value of your house as estimated on a real estate site like Zillow. So you have to report a different childs UTMAs for this student YES, under the question where it asks for siblings assets. Even if you file jointly, Im guessing you fill out all info for Parent 1 and then Parent 2? YES Is there any way to report that the family has both a mortgage and pays rent if parents are married but live apart due to work requirements? Explain under special circumstances. What if my husband has his own business, i have a job where I work for someone and I have my own side business (1099)? How do we input this? It says parent- do we go thru this twice one for each parent or is this something you combine? Do you file a joint tax return? If so, just follow the directions on where to input the information from the tax return. Real Estate owned by LLC, parent is sole partner in the LLCso ALL RE value is required to be reported from this corporation? YES, business assets are not sheltered on CSS like the FAFSA. So if the student babysits and gets paid cash, you just estimate what they earned? YES Id also like to know about disclosing babysitting cash payments. As well as if cash received for birthdays and holidays is supposed to be included as Gifts. If the money is sitting in the students savings account it gets added as assets. If the gift money is substantial to be used for college you need to disclose it. $20 for a birthday or Xmas, no. I would like to clarifyare balances form small business accounts to be included in the CSS. YES Are bank account balances reported for a small business? YES If a parent is reasonably affluent but maybe has unique situation (ie a handicapped child) how should they handle this. Maybe they could afford to pay say $30,000 but have these other obligations. Explain under special circumstances. What about changes in health insurance status ie having to go on Cobra for upcoming year? Is this exceptional if the cost is significant. It depends on how substantial it was. If you didnt have to pay for insurance and now have to pay $2000 a month then yes, explain in special circumstances. If your ins. Went up $250 per month, no. So exceptional health insurance premiums as self employed individuals would also be considered exceptional? Self employed individuals are also allowed to deduct their health insurance premiums where W2 employees cannot, so no, I dont consider that an exceptional circumstance With the question that asks, what does you parent expect to contribute it is probably safe to put down as figure NO larger that the federal methodology EFC. Do you agree? If that’s what you can afford to pay, then answer with that number. How long does it take for colleges to get the profile once submitted? I think they are sent fairly quickly. It depends on how frequently the recipient (university) downloads the info. Best bet would be to check your app status, if it is a school that you are able to do that with; if not, contact the fin aid office by phone. How do they check up on retirement accounts? If they feel you havent disclosed your assets you can always be asked to submit your statements. Schools want all this info but you said they dont want to know about a HELOC or second mortgage? It cancels out some of your net worth. I think you are confusing the statement they dont CARE what your bills are. How do we estimate what the anticipated earnings of our child while at school when we dont yet know where shes going to school and where she would be working? Just a safe guesstimate. Most Profile schools expect the student to provide $2500 per year towards their cost of paying for college. I have 2 students, next year the older one will be Junior in college and the younger a freshman in college. Do I create separate CSS profiles and repeat all the information or is it one profile account for the family with a way to enter information for each student. Yes, separate. The CSS Profile is individual to the student and their school. Some require CSS every year, some only Freshman. Is untaxed income considered pre-tax contributions to 401K? Yes Eldercare expenses, if you have them how do they expect documentation? If asked for documentation I would imagine you would have receipts to show. Can this be submitted for one school then adjusted for additional schools at later date (like FAFSA adding schools)? No For your questions list: if there are supplemental questions (like the ones about # of cars), are those visible to the other schools as well? No We have unusual situation. We are Elderly parents, own our home outright and living off Social Security and SEP Retirement Accounts. In your experience will universities require us to draw down prematurely fromSEP accounts and/or get a mortgage on our home to make expected parental contribution for our 18 year old son to attend college? Thanks. No, they cant require you to do anything. But they will look at your income from SS and retirement and your assets. If you are over the age of 62 you can qualify to get a reverse mortgage to help you pay for college without drawing from your retirement, possibly no need to take a student or parent loan, and never have to make a payment! Talk to a professional! CSS Profile Tips And Tricks For Divorced Parents As a non-custodial divorced parent, does student need to file the CSS before I get an email to enter my info? Yes Do I need to enter Parent 2 if we are divorced? The non-custodial parent will be completing their own Profile. The email needs to be sent to them. For divorced parents who have to answer this, how should they answer what they intend to give, assuming there is no court ordered/agreed upon amount Divorced parent should answer the question with whatever is the contribution they plan to make, whether or not it is in an agreement. I am the non-custodial parent and she has a checking account through my credit union. Does her credit union account balance get entered here? Or when I fill out my part of the profile? If the account is in both of your names, yes. Do I have to ask for a waiver from every school my son will apply? The waiver we spoke of on the webinar is only if the school requires the Non-Custodial parent to complete a CSS and they flatly refuse to cooperate. I am separated from my husband. I have my son from a previous marriage. we not in touch with his father. Do I have to put my husband on the CSS? I don’t have any information about him because he moved a few months ago. If you are separated from your current husband you do not need to include his information. Youll have to fill out to ask for a waiver for the non-custodial parent. Its up to the college to decide. Do I have to fill out a waiver for each one individually or just one that goes to every college? No. Complete only one Noncustodial PROFILE Application. The College Board will send your information to each of the colleges and programs your daughter selected on the PROFILE that require the Noncustodial PROFILE. DOES THE NON-custodial parent also have to list the schools for the PROFILE to be sent to? No. They will fill out one NC application that will be sent to all of the required schools.

Exploring Fear in Howl, Basketball Diaries, and Cats Cradle

yacketayakking screaming vomiting whispering facts and memories and anecdotes and eyeball kicks and shocks of hospitals and jails and wars (Ginsberg 11). Like many authors of the modern literature movement, Allen Ginsberg explores the bombs psychological affects on many Americans during the 1960s. Modern literature describes the chaos of the 1960s, caused by increasing societal problems and fear of the new atomic bomb. Writings such as The Basketball Diaries, Howl and Cats Cradle express concepts of fear, power, governmental control, and death. Government uses societys fear of death and the end of the world to keep control and power over the people. The atomic bomb generates such universal fear and the corrupted government fails†¦show more content†¦Dr. Hoenikker is oblivious to the consequences of his actions and inventions. He thinks of life as a game: Why should I bother with made-up games when there are so many real ones going on? (Vonnegut 17). He doesnt understand the seriousness of the products of his power. Felix illustrates, on an individual level, the type of corruption in government that Carroll and Ginsberg describe in The Basketball Diaries and Howl. The government not only lacks an understanding of the people, but seems not to care. The governments control of the world, like Dr. Hoenikkers, includes the tremendous power to end existence. The governments power is playing games with society when considering the use of the nuclear bomb. The government causes the people of the world to live in fear, waiting for the bomb to drop. This power that Dr. Hoenikker and the government hold could be used in a much more constructive way, to help society instead of destroying it. An image in Cats Cradle that proves how fear is used to control a population, is that of the hook in San Lorenzo. The hook, and fear of it, parallels the bombs significance according to Carroll and Vonnegut. The hook is supposedly used in San Lorenzo to execute anyone who practices the illegal faith, Bokononism. Though everyone in San Lorenzo practices this faith, and the hook hasnt been used in many years, the fear that is stimulated by the hook

Fast Paced, Constantly Attached To A Cell Phone, A Closed

Fast paced, constantly attached to a cell phone, a closed minded racially diverse culture; are three things a person would associate with the United States. Soccer, loud conversations in close proximity, and the carnival festival, are three things a person would relate to Brazil. These two countries sit on the same side of the world, yet because of their position on different hemispheres, the cultures are vastly different. Brazil remains in the top 10 for world’s largest economies, however this economy is plagued with issues. According to surveys on the Latin barometer page a large portion of its citizens asked in these surveys say their current economy isn’t working, statistics for how satisfied they are read at 39.6% for not being†¦show more content†¦Since the Great Recession, upper-income families have regained some of their wealth, while middle-income families haven’t seen gains at all. In this recovery period the wealth gap has only increased, to put this into perspective in 2013 low and middle-income families’ wealth is around what it would have been in the 1990’s. So while the rich get richer, the disparities between middle- and lower-income families are growing wider, much like the gap in Brazil. These two countries share problems with economic growth and spreading the wealth. However, another thing that both countries share is how their Education system is set up. Both have free and compulsory schooling for the younger years up until high school. The U.S. takes it a bit further than Brazil and makes it compulsory through High school. Yet Brazil one ups the U.S and public Universities are free for those who pass an entrance exam. The grading scale in both countries also remains the same, the only exception Brazil uses an E for a failing grade while the U.S uses the letter F to mark a failing grade. Both countries use either a C or a D equivalent as the lowest passing grades. So both countries have the same goal, they want their citizens to garner an education and do give them the means to do so. While both systems are flawed, and in Brazil there is a highShow MoreRelatedMicrosoft Excel Workbook100984 Words   |  404 Pages.........................28 Lesson 1-10: Moving the Cell Pointer...................................................................... ...........30 Lesson 1-11: Navigating a Worksheet .................................................................................32 Lesson 1-12: Entering Labels in a Worksheet .....................................................................34 Lesson 1-13: Entering Values in a Worksheet and Selecting a Cell Range .........................36 Lesson 1-14: CalculatingRead MoreManaging Information Technology (7th Edition)239873 Words   |  960 PagesTECHNOLOGY TRENDS As a personal user of various computer and communication devices, you are probably already aware of some of the innovations in computer systems and networks that have been introduced by IT vendors over the past decade. 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Identified Event Project

Question: Task 1 1. Write a report on the benefits of carrying out an identified event or project within an agreed time scale in order to meet the need of the project 2. List all the documents that are required for such an event using your experience as an event planner to evaluate and analyse the importance of these documents 3. In your report you must ensure that resources that are required for this event are listed and their benefits to the project/event are discussed and documented within your report 4. The final part of your report should give a critical analysis of how reviews and evaluations including the methods and resources were carried out Task 2 Your Report has been successful and you have convinced the Director and Board members to put on the event/project. Your next task is to present to the board your plan of action. 1. In your report you will document how you will Set up the Project, choose the completion date and allocate responsibilities 2. Detail within your report what leadership, effective time management skills will be necessary to pull such an event /project off 3. Assess and document the significance of stakeholder analysis when formulating new strategy 4. Take corrective action if necessary to keep the project on schedule and document this in your report Task 3 When working on putting on a project, it can never be successful without a team, whom manage different parts of the project for it to come together as a whole successfully. Therefore you are also required to document the following: 1. Choose the Appropriate size team and document each persons role writing down what skills this person has in adding value to the project, and hence why you choose that person to play that role 2. Document within your report what types of team building and conflict management skills are required when diffusing anger 3. Detail methods of co-ordination and communication used, and why you believe they were the most appropriate methods. Do not forget to include documents i.e. minutes of meeting, emails, telephone call logs etc. 4. What, why and how are resources going to be used in order to ensure the project is a success? Task 4 1. Create clear records of communication both internally, externally and of team meetings. 2. Document where use of information technology has been used 3. Produce information clearly, regularly and on time documenting when and what was produced. Answer: Task 1 1) Benefits of carrying out the identified event within the agreed time for meeting the needs of the project According to the outlook and opinion of Sadgrove (2015), the benefits of the event project focuses towards the completion of the project work within specified period. It focuses on the completion of the careers fair as well as the satisfaction of the students for whom the event will organize. The better the project will provide services to the customers, the more they will be satisfied. So, the better will be the publicity of the organization for managing the events in future. It will, therefore, increase the reputation of the organization along with the profits. The employees will retain to the maximum extent. 2) Documents required for such events as event planner along with analyzing the documents Conger (2015) commented that documentation of the essentialities and requirements are essential for the event manager to know from the clients. It is due to that the better the event manager will be working on the clients demand and making it fulfilled, the more the proportion of satisfaction will increase. The documents essential are for making the entire organization work based on it. The reasons behind the occurrence of the event are the type of decorations; the companies invited, the students those are enrolling their names are all included in the documentation. Moreover, the time of completion of the event also specifies for a good organization of the event (Reijers et al. 2015). 3) Resources that required for the event There are certain reasons for making the entire organization work accordingly for organizing a good event for the satisfaction of the customers. From the outlook and opinion of Carroll and Buchholtz (2014), the team members required for the event are the managers for overall monitoring of the entire event. The companies is therefore contacted and invited for joining the careers fair for providing advice to the students like Joe for choosing the correct career path. 4) Critical analysis of the reviews As commented by Hart (2015), the event organizer analyzes the reports as well as evaluations those carried out in the career fair. The companies dealing with marketing, legal, financial and operations called for the students like Joe seeking for career guidance. Other than this, the students names along with their skills and qualifications enrolled to see which company and job profile will be matching with them. Task 2 1) Documentation of the plan and allocation of responsibilities From the outlook and opinion of Meyr et al. (2015), the careers fair is held in the city of Leeds and the companies related to several occupations invited. The students are also invited from every corner of UK to join the careers fair. Moreover, for setting up the careers fair at the University of Leeds, the companies and enrollment of the students necessary. Other than this, the careers fair is to e held for four days from morning 8 am to evening 5 pm. It will be held from 5th November 2015 to 9th November 2015. As commented by Jennings et al. (2015), the staff members of the organization have to enroll the names of the students along with their skills and specializations. Then, accordingly, the students are sent to the companies that go best with their skills. 2) Essentiality in the project The overall time management is necessary that helps in the completion of the project within specified period. The effective time management helps in the overall management of event within specified period and with effectiveness in time (Webster, 2015). A good leadership is necessary for the conduction of the event in time. Necessary supply of water, cleanliness of toiletries, etc. helps in the completion of the project. 3) Assessing and documentation the significance of the analysis of the stakeholder For formulating the new strategies, the stakeholder analysis helps necessary that helps in understanding the need and requirements of the careers fair. Other than this, it also helps members in the management of the team along with its staff members for completion of the project in specified period (Hatten, 2015). The new strategies help in the utmost completion of the project in time and with fruitful results. 4) Corrective action for documentation of the project The project helps in scheduling the overall activities of the project in time. It also fully documents the students involved along with the organizations those have taken part in the project completion (Strumickas and Valanciene, 2015). It also helps in taking the overall project completion in time along with the essential requirements and resources for completing it. Task 3 1) Documentation of the team along with the roles The stem size for organizing the event is of twenty people along with the manager. The five members of the team engage them in enrolling the organizations name along with the members coming for representing the organization. These people have the skills of marketing (Sadgrove, 2015). Other than this, the other five people specializing in operations take care of the computers and laptops provided to the students as well as the organizations. The next five people from the financial department responsible for enrolling the student names and the money provided for joining the event. The last four people and the manager overall check the event planning and also do the monitoring (Ceponiene et al. 2015). 2) Documentation of the types of team building and conflict management skills The team members should have excellent communications within the team along with the excellent management skills. Taking care of huge organizations along with the overall management of the skills also help in effective building of the team (Conger, 2015). Other than this, the anger entering in the teamwork can ruin the entire work. So, the anger management is essential within the team for the effective operation of the event. 3) Methods of coordination and communication Communication being one of the best parts of the organization that helps in the overall management of the system. The communication media are the telephone, emails, calls logs, etc. that helps in the effective documentation as well as communication in the team. It also includes the time allocated for each of the students for having the face to face interaction with the organization (Reijers et al. 2015). It also includes the stipulated time of having breaks between the interviews. Other than this, the emails help in the documentation of the entire project that helps in entire project scheduling and timing. 4) Resources for ensuring the success of project The resources those sending ensure the success of the project as because it will be methodical in nature. Other than this, the resources also help in making the entire project work in the most stipulated way that ensures success. The overall event scheduling and implementation in stipulated time help in the accomplishment of the work in time. Moreover, the human resources of the team that is the team members handle overall monitoring of the event (Carroll and Buchholtz, 2014). It therefore, helps in the overall completion of the work methodically as well as in stipulated time. Task 4 1) Requirement of communication The communication is essential for managing the event. Both internal, as well as external communication with the team members, should be present that helps in making the work methodical in nature. Hart (2015) commented on the essential fact that the internal, as well as external communication, also helps in team meetings to organize the task more beautifully. The communication also helps in understanding the event and the reason behind the organizing it. It also helps in communicating the requirements of clients to all the team members to work accordingly. 2) Usage of the information technology From the outlook and opinion of Slack (2015), the information technology plays an important role in the organizing the entire event successfully. The information technologies such as phones are necessary for calling and messaging the team members for doing the work accordingly. Other than this, it also includes the use of emails where the event manager receives the requirements of the clients. From the event manager, the tasks are segregated among the staff members based on their specialization. So, it is seen that in every step of the organization, the information technology is essential. 3) Documentation of the entire event According to the outlook and opinion of Ceponiene et al. (2015), the information received from the clients is essential and need to be circulated to the team members. The better the circulation, as well as documentation, will be, the more the event will be organized in the better way. The documentation also focuses towards the completion the event management at the time that the client has specified. The documentation also includes the time of completion, the materials required as well as resources that help in organizing the entire work within time. The overall management also included the food items and drinks that will serve at the time. References Hart, C. V. (2015).U.S. Patent No. 9,069,930. Washington, DC: U.S. Patent and Trademark Office. Hatten, T. S. (2015).Small business management: Entrepreneurship and beyond. Cengage Learning. Sadgrove, M. K. (2015).The complete guide to business risk management. Ashgate Publishing, Ltd.. Meyr, H., Wagner, M., and Rohde, J. (2015). Structure of advanced planning systems. InSupply chain management and advanced planning(pp. 99-106). Springer Berlin Heidelberg. Jennings, C. L., Mishra, R., Nayar, T., and Russell, L. W. (2015).U.S. Patent No. 8,984,119. Washington, DC: U.S. Patent and Trademark Office. Webster, L. (2015).An evaluation of the feasibility of setting up an event interior specialist business in cardiff(Doctoral dissertation, Cardiff Metropolitan University). Conger, S. (2015). Six sigma and business process management. InHandbook on Business Process Management 1(pp. 127-146). Springer Berlin Heidelberg. Slack, N. (2015).Operations strategy. John Wiley and Sons, Ltd. Strumickas, M., and Valanciene, L. (2015). Research of management accounting changes in Lithuanian business organizations.Engineering Economics,63(4). Reijers, H. A., Mendling, J., and Recker, J. (2015). Business process quality management. InHandbook on Business Process Management 1(pp. 167-185). Springer Berlin Heidelberg. Ceponiene, L., Nemuraite, L., and Vedrickas, G. (2015). Separation of event and constraint rules in UMLandOCL models of service oriented information systems.Information technology and control,38(1). Carroll, A., and Buchholtz, A. (2014).Business and society: Ethics, sustainability, and stakeholder management. Cengage Learning.

X-BOX Essay Example

X-BOX Essay Xbox owned and designed by Microsoft Corporation is their first endeavor in the gaming industry. It was seen that there was a lot of potential in the video game market therefore Microsoft wanted to enter this part of the industry, also because they wanted to diversify their portfolio as there concentration was mainly on software’s alone. They wanted to come up with a game console design that was superior to all other competitors in the market. At the time of the launch of Xbox there were already tough competitors existing in the market and the intensity of the rivalry was very high there fore the company had to dedicate large sums of money, time and effort in order to launch this new innovation in the gaming industry.There were other substitutes available to the gaming industry such as PC’s and other games. Since the market was doing well there was a risk of other potential entrants into the market. However among the gaming experts that were already established in the m arket were Sony that was leading the market with its expensive playstation2 (PS2) followed by the reasonably priced family entertainment, Nintendo’s game cube. Xbox was launched in 2001 in North America first, followed by Japan, Europe and Australia. Before the launch of the product itself the company spent extensive team on the research and analysis of the Xbox in order to understand their target market in a better way. Moreover the customers were at a better bargaining state as they choose their console based on the game proposal as they had information about the market.There were many challenges that the company had to face before the launch in Canada. Mugford was responsible for the marketing of Xbox in Canada.The industry trend in the gaming industry was that they took the marketing support from the third party publishers or the console manufactures. But in Canada there was not too many resources available related to this compared to US. Unlike the United States Canada p rovided only 30% of the advertisements through third party publishers and Microsoft had to work them selves in order to promote Xbox and they wanted to maximize consumer purchases and for that they needed an effective promotional campaign. Third party console publishers would prefer to work with successful game developers.Secondly Mugford had to establish relationships with the promotional partners that would have supported and helped in the building the brand, however it was Mugford’s challenge to see that none of the partnerships in the Canadian market clash with the one in US.Advertising expense was high in Canada relative to the United States. The company had a budget of Cdn$12million for the marketing of the brand.   From this amount there were $6.965 million that were assigned for the advertising for Xbox. However there were a lot of challenges that the Xbox Canada had to face during the advertising of their brand. At the time of Xbox’s launch in Canada Sony ha d already allocated a huge amount for the advertising, more than Xbox because they had a larger install base. Xbox wanted to reach global markets therefore they adopted the traditional approach of advertising in order to market their brand.Given the budget constraints Mugford had to market the brand. He wanted to use the US based advertising in Canada too in order to reach the target market, which is why he bought MTV media awards which are supposed to be the biggest media event of Canada.Mugford had to play the ad for Xbox within three weeks of launch. There was less time and too many restrictions on making this ad. However Mugford hired an ad agency which was given the responsibility of making the ad.After the analysis it was seen that the gaming experts used the internet for the information about the games. But Mugford didn’t have resources to launch the Xbox Canadian website, he eventually made one but the site didn’t have Canadian content.The Canadian retailers pr eferred having a direct contact with Taylor for distribution purposes rather than the new sales associates. However he was worried because Xbox Canada didn’t have enough resources to set up a direct distribution channel at that point in time.Another challenge that Taylor who was responsible for the distribution of the consoles had to distribute the consoles to the 700 retailers in Canada n that too at a short period of time. Not that the distribution was a problem there were other problems that were associated to it. The products that were distributed in Canada to the entire major retailers they had to fulfill other requirements too which were such as packaging requirements that included French language in order to cater to the French population in Canada. This increased the cost relative to the US market. Taylor hired three distributors to undertake this task.Taylor had to improve relationships with the retailers in the mean time as well as the game developers. At the launch Microsoft had limited consoles available for sale. But they had to convince the retailers and the gaming experts that their product will give them quality unlike the Sega claim at that time about its promises that eventually failed.Xbox was priced higher than the Sony and Nintendo. This initially did have an impact on the sales as it didn’t make Xbox the leader in the market. However later the prices were reduced in order to boost the sales for the brand.The public relations planning were another challenge faced by Microsoft. It was becoming difficult to launch the video games on time and meet the dates and thus plans things accordinglyXbox was a new brand in the market. The company wanted to reinforce the brands image of Xbox .there was various ways the company could do this. They took part in major media events. They wanted to promote the different games of Xbox .they wanted to increase the market share of Xbox. The company had clear marketing objectives. They wanted to im prove the relations with the retailers and game developers; this was done spending a major portion of their budget on the advertising of the brand. They had a limited budget allocated by Microsoft and they had to plan their strategy according to that.They had a planned marketing mix which comprised of the 4p’s of product, price, place and promotion. They wanted to maintain the price o $299 Canadian dollar. This included many things such as increasing the shelf space for Xbox, sponsoring various events, and a commission system for the sales team to increase the sales and the workers motivation.They had a proper research plan that was focused on getting to know the target market. This would have made it easier to promote the product and the brand. They came to know the different kinds of customers who are going to buy the product, the gaming experts were the actual people the company wanted to buy the product.They organized a developer tour in which they promoted four of the Xb ox’s games .at the launch time the product was supplied to all the stores across the country. Moreover in order to reach his target market .he even derived his marketing campaign in the 80% universities of Canada. He even used print media to inform the students about Xbox.A very attractive part of the marketing was an Xbox bus that was suppose to drive all over Canada. This was an ideal way to target the customers that Xbox wanted to. The bus had all types of Xbox games and equipment. It brought excitement among customers. It was to encourage people to buy video games console. Mugford’s public relations efforts were to strengthen the brand. Those people were hired who were enthusiastic and knew about the work.Microsoft had to come across various distribution challenges in all this process. When Microsoft realized that the price they are charging is not giving value to the customers, which are what the customers perceived about the brand. They started to work on that. I t lowered its price and came second in the market.The Xbox strategy was focused and clear. Microsoft was clear about their target and based on that they were making their financial and marketing strategies. The promotional campaign, the launch and the distribution was all based on that. They hired the right kind of people who would do the work such as Mugford and Taylor who gelled well with the entire plan. The launch was planned and implemented across Canada.The market in year2/year3 situation is changing. In year 2 there was a positive growth rate of Xbox in the market. Xbox became the next generation console .the market share fr the Xbox reached a 24%.there was a growth of the sales as compared to the previous year of 48%.by this time the next generation video game system came second in the united states, across Canada and Europe and was doing very well. December was the year when the company made the highest sales. In Canada it was selling at a very fast rate. The sale was incre asing.They had a different plan for year 2 marketing. They wanted to reach the customers and gain long term success and commitment from the customers. The public relations and journalists were responsible for to promoting the gaming industry by writing about it.   Consumers were interested in the gaming industry there was an upward trend on the sales of such game consoles at this time of the year. The advertising cost in Canada was high as compared to the United States.However in the year 2002 it was still continuously showing a positive growth in the market. During the start of 2002 Sony was dominating the market with the market of 43% while Nintendo had taken the second place with a 30% there was a growing popularity and the sales of the console increased 6%, the demand for the play station 2 fell by 36% in the same year. Nintendo’s game cube fell by 22% but by this time Xbox had already captured around 27% of the gaming industry’s share. There was also an increase in the hardware demand of the Xbox as compared to the other competitor’s brand of Sony and Nintendo their market share fell by 58% in the same period. With the growing success of the Xbox Microsoft had plans to launch it at other places too such as Korea, Austria m Denmark, Finland and Switzerland. Microsoft had 50 action packed Xbox game which was part of the popular Xbox live. This many number of games online were more than many competitors.Mugford was concerned that the brand did not come on the second position however the amount of success and sales the brand got considering the amount of finance and resources that was available to him it was good enough and they were confident that very soon the brand is going to grow big in the future and the sales will increase. But Microsoft had to work on this in order to maintain this position because Sony was also doing well and they during the next holiday season and that would give a tough competition.Microsoft was assigned a bu dget for the implementation of the plan. the amount of finance available is very important because all your marketing decisions which include planning for the advertising, promotions, sales , launch , paying the workers, the production and distribution is based on that The working strategy, everything is interconnected. The more finance one has then you can choose to spend on them. As is the case here the marketing budget is restricted for Xbox.Therefore the advertising plans and promotions are based on the amount of budget. Based on the finance there are various advertising and branding techniques are implemented such as print media and other means of promotion such as Xbox bus and the event marketing. There are events on campus that Microsoft sponsors such as sporting events of football , hockey and basketball, music bands and performance of bands. Mugford was given cdn$12 million for the launch of Xbox in Canada. and then it was based on this overall marketing expenditure that Mu gford decided to allocate a share of Cdn$6.965 for the advertising .the advertising cost in Canada was more as compared to the united states and this was a challenge for Mugford such things tend to have an impact on the over all strategy for the business and the product.When he wanted to create a Canadian website he didn’t have the resources to do this.   Your financial implications also tend to have an effect on the kind of workers you are going to hire. When you don’t have enough finance to pay and hire truly enthusiastic people in your team then your product will not do well. The retailers wanted a direct relationship with Taylor which was not possible because he didn’t have enough resources to create a direct communication channel. Moreover the company had to bear the cost of packaging and labeling more because in Canada the packaging also required everything to be written in French and that of course added to the cost. Taylor hired extra sales representat ives in his team because he wanted qualified team of workers to help him with the sales. The financial implications tend to affect the goals of the brand.

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buy custom Romantic Poetry essay In the literary world nature has for along time been considered a significant issue. Different poets have different understandings of nature and this is at times reflected in their works. In this discussion I will discuss two artists of the romantic era, John Keats and Samuel Taylor Coleridge. John Keats as opposed to Coleridge is regarded as a romantic as he worshipped nature and its beauty in his works. In Keats work objects of nature become full of life and of exquisite beauty. However Keats does not only treat these objects as objects without life but rather he creates a personal attachment with them by mixing his emotion in the objects. His work has an expression of personal emotions such as hope happiness, sadness and frustration among other things. A good example is the Ode to a Nightingale in which he expresses the desire to get away from cruel reality which he is unable to bear. He desires to join the nightingale in flying away to the land of his dreams. Coleridge as opposed to Keats took up the elements of nature and presented them in their natural form. As he possessed a powerful imagination and an exceptional narrative skill he often imagined the most supernatural of things and explained them in the most natural of ways. In his work The Rime of the Ancient Mariner, he gives a description of the life of a mariner and his sufferings for killing an albatross. The main thrust of the poem is the reaction of the mariner after killing the albatross. The bird is a creation of God and by killing it the mariner was guilty of a crime before God. The major difference between the two poets is from their view of nature. According to John Keats nature represented by the nightingale has no correlation with normal human life as it something beyond the human being. Coleridge on the other hand perceives nature which is embodied by the albatross as something which is relevant in everyday life as the mariners would feed it and play with it. The albatross is described as their only companion in the infinite ocean. Buy custom Romantic Poetry essay

A Hunger Artist, and Everyday Use Essay Example | Topics and Well Written Essays - 500 words

A Hunger Artist, and Everyday Use - Essay Example His temperament weakened due to starvation, he become too fragile that it disgusted the people who carried him out of his cage and his manager set certain rules to the fasting period that took the charm out of the performance for the hunger artist. People resorted to alternative acts and means of entertainment and gave up on staying loyal the act they had once supported immensely. The hunger artist, not doing so well financially, becomes aggravated and fires his manager to join a circus himself. At the circus, he becomes a small part of the circus and not the main attraction. This bothers him greatly because he was once a one-man show that drove thousands to come and watch him. Now his cage was placed in between paths that led to the actual attraction of the circus, exotic animals. People now stole an uninterested glance at the hunger artist’s cage and carried on to pursue something that interested them more (Kafka, Crick and Robertson). The circus manager seldom cared about the hunger artist’s fasting and no one kept count. This lead to his depression and prolonged fasting that lead to his last breaths. When he was discovered dead by the management, he was buried and his cage was inhabited by a young panther. The story covers many themes of true art, one of the major ones being that of the seclusion of an artist from the outside world. Engrosse d in the act itself and becoming selfless to an extent that it affected his own being, is one of the key themes of the story supported by the hunger artist’s life. The hunger artist made his art his world where he performed and remained in his own company. It also depicts that when an artist is bound and retracted even slightly the art loses its creativity and the charm that it holds. When the manager set the fasting period to 40 days the hunger artist became exasperated and lost the true essence of surprise and thrill of fasting for as long