X-BOX Essay Example

X-BOX Essay Xbox owned and designed by Microsoft Corporation is their first endeavor in the gaming industry. It was seen that there was a lot of potential in the video game market therefore Microsoft wanted to enter this part of the industry, also because they wanted to diversify their portfolio as there concentration was mainly on software’s alone. They wanted to come up with a game console design that was superior to all other competitors in the market. At the time of the launch of Xbox there were already tough competitors existing in the market and the intensity of the rivalry was very high there fore the company had to dedicate large sums of money, time and effort in order to launch this new innovation in the gaming industry.There were other substitutes available to the gaming industry such as PC’s and other games. Since the market was doing well there was a risk of other potential entrants into the market. However among the gaming experts that were already established in the m arket were Sony that was leading the market with its expensive playstation2 (PS2) followed by the reasonably priced family entertainment, Nintendo’s game cube. Xbox was launched in 2001 in North America first, followed by Japan, Europe and Australia. Before the launch of the product itself the company spent extensive team on the research and analysis of the Xbox in order to understand their target market in a better way. Moreover the customers were at a better bargaining state as they choose their console based on the game proposal as they had information about the market.There were many challenges that the company had to face before the launch in Canada. Mugford was responsible for the marketing of Xbox in Canada.The industry trend in the gaming industry was that they took the marketing support from the third party publishers or the console manufactures. But in Canada there was not too many resources available related to this compared to US. Unlike the United States Canada p rovided only 30% of the advertisements through third party publishers and Microsoft had to work them selves in order to promote Xbox and they wanted to maximize consumer purchases and for that they needed an effective promotional campaign. Third party console publishers would prefer to work with successful game developers.Secondly Mugford had to establish relationships with the promotional partners that would have supported and helped in the building the brand, however it was Mugford’s challenge to see that none of the partnerships in the Canadian market clash with the one in US.Advertising expense was high in Canada relative to the United States. The company had a budget of Cdn$12million for the marketing of the brand.   From this amount there were $6.965 million that were assigned for the advertising for Xbox. However there were a lot of challenges that the Xbox Canada had to face during the advertising of their brand. At the time of Xbox’s launch in Canada Sony ha d already allocated a huge amount for the advertising, more than Xbox because they had a larger install base. Xbox wanted to reach global markets therefore they adopted the traditional approach of advertising in order to market their brand.Given the budget constraints Mugford had to market the brand. He wanted to use the US based advertising in Canada too in order to reach the target market, which is why he bought MTV media awards which are supposed to be the biggest media event of Canada.Mugford had to play the ad for Xbox within three weeks of launch. There was less time and too many restrictions on making this ad. However Mugford hired an ad agency which was given the responsibility of making the ad.After the analysis it was seen that the gaming experts used the internet for the information about the games. But Mugford didn’t have resources to launch the Xbox Canadian website, he eventually made one but the site didn’t have Canadian content.The Canadian retailers pr eferred having a direct contact with Taylor for distribution purposes rather than the new sales associates. However he was worried because Xbox Canada didn’t have enough resources to set up a direct distribution channel at that point in time.Another challenge that Taylor who was responsible for the distribution of the consoles had to distribute the consoles to the 700 retailers in Canada n that too at a short period of time. Not that the distribution was a problem there were other problems that were associated to it. The products that were distributed in Canada to the entire major retailers they had to fulfill other requirements too which were such as packaging requirements that included French language in order to cater to the French population in Canada. This increased the cost relative to the US market. Taylor hired three distributors to undertake this task.Taylor had to improve relationships with the retailers in the mean time as well as the game developers. At the launch Microsoft had limited consoles available for sale. But they had to convince the retailers and the gaming experts that their product will give them quality unlike the Sega claim at that time about its promises that eventually failed.Xbox was priced higher than the Sony and Nintendo. This initially did have an impact on the sales as it didn’t make Xbox the leader in the market. However later the prices were reduced in order to boost the sales for the brand.The public relations planning were another challenge faced by Microsoft. It was becoming difficult to launch the video games on time and meet the dates and thus plans things accordinglyXbox was a new brand in the market. The company wanted to reinforce the brands image of Xbox .there was various ways the company could do this. They took part in major media events. They wanted to promote the different games of Xbox .they wanted to increase the market share of Xbox. The company had clear marketing objectives. They wanted to im prove the relations with the retailers and game developers; this was done spending a major portion of their budget on the advertising of the brand. They had a limited budget allocated by Microsoft and they had to plan their strategy according to that.They had a planned marketing mix which comprised of the 4p’s of product, price, place and promotion. They wanted to maintain the price o $299 Canadian dollar. This included many things such as increasing the shelf space for Xbox, sponsoring various events, and a commission system for the sales team to increase the sales and the workers motivation.They had a proper research plan that was focused on getting to know the target market. This would have made it easier to promote the product and the brand. They came to know the different kinds of customers who are going to buy the product, the gaming experts were the actual people the company wanted to buy the product.They organized a developer tour in which they promoted four of the Xb ox’s games .at the launch time the product was supplied to all the stores across the country. Moreover in order to reach his target market .he even derived his marketing campaign in the 80% universities of Canada. He even used print media to inform the students about Xbox.A very attractive part of the marketing was an Xbox bus that was suppose to drive all over Canada. This was an ideal way to target the customers that Xbox wanted to. The bus had all types of Xbox games and equipment. It brought excitement among customers. It was to encourage people to buy video games console. Mugford’s public relations efforts were to strengthen the brand. Those people were hired who were enthusiastic and knew about the work.Microsoft had to come across various distribution challenges in all this process. When Microsoft realized that the price they are charging is not giving value to the customers, which are what the customers perceived about the brand. They started to work on that. I t lowered its price and came second in the market.The Xbox strategy was focused and clear. Microsoft was clear about their target and based on that they were making their financial and marketing strategies. The promotional campaign, the launch and the distribution was all based on that. They hired the right kind of people who would do the work such as Mugford and Taylor who gelled well with the entire plan. The launch was planned and implemented across Canada.The market in year2/year3 situation is changing. In year 2 there was a positive growth rate of Xbox in the market. Xbox became the next generation console .the market share fr the Xbox reached a 24%.there was a growth of the sales as compared to the previous year of 48%.by this time the next generation video game system came second in the united states, across Canada and Europe and was doing very well. December was the year when the company made the highest sales. In Canada it was selling at a very fast rate. The sale was incre asing.They had a different plan for year 2 marketing. They wanted to reach the customers and gain long term success and commitment from the customers. The public relations and journalists were responsible for to promoting the gaming industry by writing about it.   Consumers were interested in the gaming industry there was an upward trend on the sales of such game consoles at this time of the year. The advertising cost in Canada was high as compared to the United States.However in the year 2002 it was still continuously showing a positive growth in the market. During the start of 2002 Sony was dominating the market with the market of 43% while Nintendo had taken the second place with a 30% there was a growing popularity and the sales of the console increased 6%, the demand for the play station 2 fell by 36% in the same year. Nintendo’s game cube fell by 22% but by this time Xbox had already captured around 27% of the gaming industry’s share. There was also an increase in the hardware demand of the Xbox as compared to the other competitor’s brand of Sony and Nintendo their market share fell by 58% in the same period. With the growing success of the Xbox Microsoft had plans to launch it at other places too such as Korea, Austria m Denmark, Finland and Switzerland. Microsoft had 50 action packed Xbox game which was part of the popular Xbox live. This many number of games online were more than many competitors.Mugford was concerned that the brand did not come on the second position however the amount of success and sales the brand got considering the amount of finance and resources that was available to him it was good enough and they were confident that very soon the brand is going to grow big in the future and the sales will increase. But Microsoft had to work on this in order to maintain this position because Sony was also doing well and they during the next holiday season and that would give a tough competition.Microsoft was assigned a bu dget for the implementation of the plan. the amount of finance available is very important because all your marketing decisions which include planning for the advertising, promotions, sales , launch , paying the workers, the production and distribution is based on that The working strategy, everything is interconnected. The more finance one has then you can choose to spend on them. As is the case here the marketing budget is restricted for Xbox.Therefore the advertising plans and promotions are based on the amount of budget. Based on the finance there are various advertising and branding techniques are implemented such as print media and other means of promotion such as Xbox bus and the event marketing. There are events on campus that Microsoft sponsors such as sporting events of football , hockey and basketball, music bands and performance of bands. Mugford was given cdn$12 million for the launch of Xbox in Canada. and then it was based on this overall marketing expenditure that Mu gford decided to allocate a share of Cdn$6.965 for the advertising .the advertising cost in Canada was more as compared to the united states and this was a challenge for Mugford such things tend to have an impact on the over all strategy for the business and the product.When he wanted to create a Canadian website he didn’t have the resources to do this.   Your financial implications also tend to have an effect on the kind of workers you are going to hire. When you don’t have enough finance to pay and hire truly enthusiastic people in your team then your product will not do well. The retailers wanted a direct relationship with Taylor which was not possible because he didn’t have enough resources to create a direct communication channel. Moreover the company had to bear the cost of packaging and labeling more because in Canada the packaging also required everything to be written in French and that of course added to the cost. Taylor hired extra sales representat ives in his team because he wanted qualified team of workers to help him with the sales. The financial implications tend to affect the goals of the brand.

buy custom Romantic Poetry essay

buy custom Romantic Poetry essay In the literary world nature has for along time been considered a significant issue. Different poets have different understandings of nature and this is at times reflected in their works. In this discussion I will discuss two artists of the romantic era, John Keats and Samuel Taylor Coleridge. John Keats as opposed to Coleridge is regarded as a romantic as he worshipped nature and its beauty in his works. In Keats work objects of nature become full of life and of exquisite beauty. However Keats does not only treat these objects as objects without life but rather he creates a personal attachment with them by mixing his emotion in the objects. His work has an expression of personal emotions such as hope happiness, sadness and frustration among other things. A good example is the Ode to a Nightingale in which he expresses the desire to get away from cruel reality which he is unable to bear. He desires to join the nightingale in flying away to the land of his dreams. Coleridge as opposed to Keats took up the elements of nature and presented them in their natural form. As he possessed a powerful imagination and an exceptional narrative skill he often imagined the most supernatural of things and explained them in the most natural of ways. In his work The Rime of the Ancient Mariner, he gives a description of the life of a mariner and his sufferings for killing an albatross. The main thrust of the poem is the reaction of the mariner after killing the albatross. The bird is a creation of God and by killing it the mariner was guilty of a crime before God. The major difference between the two poets is from their view of nature. According to John Keats nature represented by the nightingale has no correlation with normal human life as it something beyond the human being. Coleridge on the other hand perceives nature which is embodied by the albatross as something which is relevant in everyday life as the mariners would feed it and play with it. The albatross is described as their only companion in the infinite ocean. Buy custom Romantic Poetry essay

A Hunger Artist, and Everyday Use Essay Example | Topics and Well Written Essays - 500 words

A Hunger Artist, and Everyday Use - Essay Example His temperament weakened due to starvation, he become too fragile that it disgusted the people who carried him out of his cage and his manager set certain rules to the fasting period that took the charm out of the performance for the hunger artist. People resorted to alternative acts and means of entertainment and gave up on staying loyal the act they had once supported immensely. The hunger artist, not doing so well financially, becomes aggravated and fires his manager to join a circus himself. At the circus, he becomes a small part of the circus and not the main attraction. This bothers him greatly because he was once a one-man show that drove thousands to come and watch him. Now his cage was placed in between paths that led to the actual attraction of the circus, exotic animals. People now stole an uninterested glance at the hunger artist’s cage and carried on to pursue something that interested them more (Kafka, Crick and Robertson). The circus manager seldom cared about the hunger artist’s fasting and no one kept count. This lead to his depression and prolonged fasting that lead to his last breaths. When he was discovered dead by the management, he was buried and his cage was inhabited by a young panther. The story covers many themes of true art, one of the major ones being that of the seclusion of an artist from the outside world. Engrosse d in the act itself and becoming selfless to an extent that it affected his own being, is one of the key themes of the story supported by the hunger artist’s life. The hunger artist made his art his world where he performed and remained in his own company. It also depicts that when an artist is bound and retracted even slightly the art loses its creativity and the charm that it holds. When the manager set the fasting period to 40 days the hunger artist became exasperated and lost the true essence of surprise and thrill of fasting for as long

Critical Analysis of Two Short Stories Walkers Everyday Use and Strong Essay

Critical Analysis of Two Short Stories Walkers Everyday Use and Strong Horse Tea - Essay Example â€Å"Strong Horse Tea† is a story revolving around Rannie Toomer, a single black mother of a baby boy named Snooks. She struggles to keep herself composed in the most difficult of situations which primarily involves the health of her son who is extremely ill but, no doctor would attend to his needs. She patiently waits for any kind of help from the doctors and refuses all sorts of home remedies or magic to heal her son because she does not believe in such notions proposed by her neighbor. She ignores the fact that the doctors are not willing to give her an appointment because of her color and, this represents her strength of self-worthiness and her capability of rising above the mundane. Hence, when Sarah, an old black woman, attempts to convince Rannie of using home remedies to heal her son, she blatantly declines her offer. Rannie remains fearless and independent with regard to her decision for seeking help from the modern facilities in the midst of the traditional methods her black community still revered. To split away from her own tradition was a courageous move she taken by Rannie. In the story â€Å"Everyday Use†, the situation is more or less the same but, what Mama’s eldest child Dee undergoes is a rebellious identity crisis. She is sent away from home for educational purposes but she realizes how little she knows about her own heritage. She renames herself Wangero which is an African name. She believes in a new optimistic, Americanized world for the blacks, which is not her fault. She was sent away from home and indirectly away from her own tradition. This, however, was not Mama’s intention. She sent her away so that she could receive the best education and also because Mama feared that she and Maggie would not be able to tolerate each other. When she arrives home on vacation she accompanies a boyfriend Hakim who

Leadership Profile Essay Example for Free

Leadership Profile Essay When examing what makes a good leader you can ask a very simple question, what I believe to be a very important factor, which is, do they have passion in what they do? Leaders in business today have to have a passion for what they do in order to make a successful and influential leader. The success of any company is only as great as the employees on the forefront make it. Transformational leadership is a form of leadership that occurs when leaders ‘broaden and elevate the interests of their employees, when they generate awareness and acceptance of the purposes and the mission of the group and when they stir their employees to look beyond their own self-interest for the good of the group† (Bass, 1990). Transformational leadership has the ability to generate a higher commitment to the company from its’ employees. I believe that Sam Walton, the Founder of Walmart had this ability. Walmart as we know it today evolved from Sam Walton’s goals for great value and great customer service. â€Å"Mr. Sam,† as he was known, believed in leadership through service. This belief that true leadership depends on willing service was the principle on which Walmart was built, and drove the decisions the company has made for the past 50 years. So much of Walmart’s history is tied to the story of Sam Walton himself, and so much of our future will be rooted in Mr. Sam’s principles† (Walmart, 2012). You can see this principle the moment that you walk in to any Walmart store. There is a greeter there to meet you everytime. Sam Walton made sure that from the time that you walked in the door that you had great customer service experience. Not only will it make the customer feel welcomed, but it will also help repeat business. To obtain this type of customer service level, the leader behind the scenes needs to create â€Å"buy ‘in† from their employees. The employees need to believe in what they are doing and understand the goal of the company. One of the towering strengths of Sam Walton was his unique ability to gain the trust and support of the people around him. He called his customers â€Å"neighbors† or â€Å"guests† and he referred to the managers in his company as ‘coaches’† (Bergdahl). The first Walmart was opened in 1962 and by 1970, the company went public because of how much it had grown. This is a true testament of a good leader having a clear vision of what he wants for his company and what he expect from the employees. His vision alone is what makes him so effective. He believed that offering lower prices and greater customer service can make all the difference to a business. Seeing the success of Walmart proves this theory. Employees easily understand the goal of the company. They too benefit from the lower prices. According to Michael Bergdahl, author of The 10 Rules of Sam Walton, Sam Walton was a man who had a vision, never gave up, and was optimistic. These are just a few of the characteristics of Sam Walton that have affected many people. â€Å"Walton also a leader who close to the employees. Often vanity top executives has led to the collapse of a company. They tend to build a distance (gap) with front-line employees. The bigger of the company, usually the greater the possibility of these leaders have lost contact with the front-line employees. But not so with Sam Walton, he was a leader who humble and modest. Throughout his life, he often visited the front lines of every store. Sam Walton’s leadership style is close to the employee coloring corporate culture of Wal-Mart today† (Bergdahl).

Arthur Goldens Memoirs of a Geisha Essay -- Arthur Golden Memoirs of

Arthur Golden's Memoirs of a Geisha Memoirs of a Geisha is a wonderful novel and very informative on geisha life. The book is written by Arthur Golden. Golden earned a degree from Harvard College in art history and his M.A. at Columbia University in Japanese history and he also studied Mandarin Chinese. He worked at Beijing University in Tokyo. Golden studies, credentials, and experience all make him an experience all make him an expert on geisha and Japanese culture. The novel takes place in 1929 in a poor fishing village. The main character is Sayuri, who is nine years old. Her mother dies and she is left to live with her father and older sister. Sayuri’s father can not afford to take care of his daughters. He decides to sell his daughters. The girls are examined and Sayuri’s ol...

Intellectual Beauty

* Blogs * Ask Miss Marm * The SparkLife Blog * The College Advisor * Test Prep Tutor * Flashcards * Flashcards * Quizzes * SparkNotes Quick Quizzes * SparkLife Quizzes * Home * Help * Log in * Sign Up for a Free Account SparkNotes ————————————————- Top of Form Bottom of Form * Home * SparkNotes * Sparknotes Main * Biology * Biography * Chemistry * Computer Science * Drama * Economics * Film * Health * History * Literature * Math * Philosophy * Physics * Poetry * Psychology * Shakespeare * Short Stories * Sociology * U. S. 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Let's find out if you're on the right track†¦ * * * Home > SparkNotes > Poetry Study Guides > Shelley’s Poetry > â€Å"Hymn to Intellectual Beauty† contents * Context * Analysis * Themes, Motifs & Symbols * Summary and Analysis * â€Å"Hymn to Intellectual Beauty† * â€Å"Ozymandias† * â€Å"England in 1819† * â€Å"Ode to the West Wind† * â€Å"The Indian Serenade† * â€Å"To a Skylark† * Study Questions * Further Reading * How to Cite This SparkNote sparknotes Shelleyâ₠¬â„¢s Poetry Percy Bysshe Shelley Get this SparkNote to go! lt; Previous Section Themes, Motifs & Symbols Next Section > â€Å"Ozymandias† ————————————————- â€Å"Hymn to Intellectual Beauty† Summary The speaker says that the shadow of an invisible Power floats among human beings, occasionally visiting human hearts—manifested in summer winds, or moonbeams, or the memory of music, or anything that is precious for its mysterious grace. Addressing this Spirit of Beauty, the speaker asks where it has gone, and why it leaves the world so desolate when it goes—why human hearts can feel such hope and love when it is present, and such despair and hatred when it is gone. He asserts that religious and superstitious notions—†Demon, Ghost, and Heaven†Ã¢â‚¬â€are nothing more than the attempts of mortal poets and wise men to explain and express their responses to the Spirit of Beauty, which alone, the speaker says, can give â€Å"grace and truth to life’s unquiet dream. † Love, Hope, and Self-Esteem come and go at the whim of the Spirit, and if it would only stay in the human heart forever, instead of coming and going unpredictably, man would be â€Å"immortal and omnipotent. The Spirit inspires lovers and nourishes thought; and the speaker implores the spirit to remain even after his life has ended, fearing that without it death will be â€Å"a dark reality. † The speaker recalls that when he was a boy, he â€Å"sought for ghosts,† and traveled through caves and forests looking for â€Å"the departed dead†; but only when the Spirit’s shadow fell across him—as he mused â€Å"deeply on the lot / Of life† outdoors in the spring—did he experience transcendence. At that moment, he says, â€Å"I shrieked, and clasped my hands in ecstasy! † He then vowed that he would dedicate his life to the Spirit of Beauty; now he asserts that he has kept his vow—every joy he has ever had has been linked to the hope that the â€Å"awful Loveliness† would free the world from slavery, and complete the articulation of his words. The speaker observes that after noon the day becomes â€Å"more solemn and serene,† and in autumn there is a â€Å"lustre in the sky† which cannot be found in summer. The speaker asks the Spirit, whose power descended upon his youth like that truth of nature, to supply â€Å"calm† to his â€Å"onward life†Ã¢â‚¬â€the life of a man who worships the Spirit and every form that contains it, and who is bound by the spells of the Spirit to â€Å"fear himself, and love all humankind. † Form Each of the seven long stanzas of the â€Å"Hymn to Intellectual Beauty† follows the same, highly regular scheme. Each line has an iambic rhythm; the first four lines of each stanza are written in pentameter, the fifth line in hexameter, the sixth, seventh, eighth, ninth, tenth, and eleventh lines in tetrameter, and the twelfth line in pentameter. The syllable pattern for each stanza, then, is 555564444445. ) Each stanza is rhymed ABBAACCBDDEE. Commentary This lyric hymn, written in 1816, is Shelley’s earliest focused attempt to incorporate the Romantic ideal of communion with nature into his own aesthetic philosophy. The â€Å"Inte llectual Beauty† of the poem’s title does not refer to the beauty of the mind or of the working intellect, but rather to the intellectual idea of beauty, abstracted in this poem to the â€Å"Spirit of Beauty,† whose shadow comes and goes over human hearts. The poem is the poet’s exploration both of the qualities of beauty (here it always resides in nature, for example), and of the qualities of the human being’s response to it (â€Å"Love, Hope, and Self-esteem†). The poem’s process is doubly figurative or associative, in that, once the poet abstracts the metaphor of the Spirit from the particulars of natural beauty, he then explains the workings of this Spirit by comparing it back to the very particulars of atural beauty from which it was abstracted in the first place: â€Å"Thy light alone, like mist o’er mountains driven†; â€Å"Love, Hope, and Self-esteem, like clouds depart†¦ † This is an inspired technique, for it enables Shelley to illustrate the stunning experience of natural beauty time and again as the poem progresses, but to push the particulars into the background, so that the focus of the poem is always on the Spirit, the abstract intellectual ideal that the speaker clai ms to serve. Of course Shelley’s atheism is a famous part of his philosophical stance, so it may seem strange that he has written a hymn of any kind. He addresses that strangeness in the third stanza, when he declares that names such as â€Å"Demon, Ghost, and Heaven† are merely the record of attempts by sages to explain the effect of the Spirit of Beauty—but that the effect has never been explained by any â€Å"voice from some sublimer world. † The Spirit of Beauty that the poet worships is not supernatural, it is a part of the world. It is not an independent entity; it is a responsive capability within the poet’s own mind. If the â€Å"Hymn to Intellectual Beauty† is not among Shelley’s very greatest poems, it is only because its project falls short of the poet’s extraordinary powers; simply drawing the abstract ideal of his own experience of beauty and declaring his fidelity to that ideal seems too simple a task for Shelley. His most important statements on natural beauty and on aesthetics will take into account a more complicated idea of his own connection to nature as an expressive artist and a poet, as we shall see in â€Å"To a Skylark† and â€Å"Ode to the West Wind. Nevertheless, the â€Å"Hymn† remains an important poem from the early period of Shelley’s maturity. It shows him working to incorporate Wordsworthian ideas of nature, in some ways the most important theme of early Romanticism, into his own poetic project, and, by connecting his idea of beauty to his idea of human religion, making that theme explicitly his own. < Previous Section Themes, Mot ifs & Symbols Next Section > â€Å"Ozymandias† Become a fan on Facebook   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Follow us on Twitter Help | Feedback More Help Ask Miss Marm Help with grammar, writing, and your papers Shelley's Poetry Message Board Ask a question or post an answer. 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